Symon Oliver

Founder & Design Director @ Tennis | UX Design and Strategy | Digital Transformation | Experiential | Brand | Web and Product Design/Development

Design has evolved from aesthetics to infrastructure—and technology has been the catalyst. As organizations adapt, marketers, managers, and designers have evolved alongside—taking on more technical and strategic roles. Technology may drive change, but design and strategy shape how that change reaches people and creates value. In my work, I see design not as a layer on top, but as the operating system that delivers meaningful, scalable outcomes.

As founder and Design Director at Tennis, I lead the design of systems that transform complex challenges into user-centred, scalable solutions. With over a decade of experience across UX, product and experiential design, digital transformation, and operational strategy, I shape intuitive, resilient experiences that align with user needs and business goals.

Studying Design and Media Studies at OCAD University laid the foundation for an approach grounded in research and systems thinking. Early roles in digital research labs led to work in human-centred design, data visualization, and service innovation—experiences that deepened a commitment to aligning technology with human needs.

At Tennis, that foundation has evolved into a methodology combining holistic design with strategic business goals. We focus on delivering measurable outcomes—from improving user engagement to streamlining operations and enabling organizational change.

Let’s connect and explore how holistic design can transform your business.